Common Social Media Mistakes Small Businesses Make (And How to Fix Them)

Every small business owner knows they need to be on social media, but not everyone knows how to do it well. Many businesses post like they’re throwing spaghetti at the wall,

hoping something sticks. But without a strategy, social media can feel like shouting into the void. Let’s break down three common mistakes small businesses make (no judgment, we’ve all been there) and how to fix them.

1. Posting Without a Strategy (a.k.a. the "Let’s Wing It" Approach)

You wouldn’t run your business without a plan, so why treat social media any differently? Posting random content whenever you remember to check your account isn’t going to get you the results you want.

How to Fix It: Start by asking yourself: Who am I talking to? What do I want them to do? Then, map out a content calendar so you’re not scrambling for ideas at the last minute. Trust me, your future self will thank you. Need help building a strategy that actually works? Bamber Consulting can help you turn chaos into consistency.

2. Ignoring Engagement (a.k.a. Talking to Yourself Online)

Picture this: You post an amazing update, and someone comments, “Love this!” But instead of responding, you ghost them. Oof. If you’re not engaging with your audience, you’re basically leaving potential customers on read.

How to Fix It: Make engagement a daily habit. Reply to comments, answer DMs, and (for the love of algorithms) don’t ignore people who take the time to interact with you. Social media isn’t just a billboard; it’s a conversation. And the more you chat, the more the algorithm rewards you. Need help managing engagement? Bamber Consulting has got you covered.

3. Obsessing Over Follower Count (a.k.a. The "Size Matters" Myth)

“We need more followers!” If I had a dollar every time, I heard that, I’d be retired on a beach somewhere. Here’s the thing: 10,000 uninterested followers won’t pay your bills, but 500 engaged ones just might.

How to Fix It: Instead of chasing numbers, focus on attracting the right people. Post content that educates, entertains, or inspires. Ask questions, start discussions, and make your page a place people want to hang out. When you build real connections, the sales will follow. Need help figuring out what to post? Bamber Consulting can help you craft content that converts.

Final Thoughts

Social media doesn’t have to feel like a chore or a guessing game. With a little strategy, some engagement, and a focus on quality over quantity, you’ll start seeing real results. And if you’re tired of the social media struggle? Bamber Consulting is here to help you turn your online presence into a powerhouse. Let’s make some magic happen.